6Jul/100
iSMS® at an airline: Finnair check-in
www.bookit.net Finnair, one of the world's oldest operating airlines, was the first airline in the world to enable passengers to check-in in advance for flights with a text message. For Finnair development of customer services and processes have always been a top priority. Especially during the rush-hours, serving passengers in-person requires extensive human resources and still results in lining to the check-in and other service counters. For Finnair and it's Finnair Plus members the new BookIT iSMS® mCheck-in service has been a well received relief to the problem.